Brief Story: (born Jan. 21, 1905, Granville, France—died Oct. 24, 1957, Montecatini, Italy) French fashion designer. He trained for the French diplomatic service, but in the financial crisis of the 1930s he began illustrating fashions for a weekly periodical. In 1942 he joined the house of the Parisian designer Lucien Lelong. In 1947 he introduced his revolutionary “New Look,” which featured small shoulders, a natural waistline, and a voluminous skirt, a drastic change from the World War II look of padded shoulders and short skirts. In the 1950s the “sack,” or “H” line, became the characteristic silhouette of his designs. He was instrumental in commercializing Parisian fashion on a worldwide scale.
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