A Short Story: Businessman, Titanic survivor. Born December 12, 1862 in Crosby, Liverpool, England. Bruce Ismay was the eldest son born to Thomas Ismay, partner of Ismay, Imrie and Company and founder of the White Star Line. The younger Ismay was educated at Elstree School and in France before going to work for his father. He served as White Star Line's company agent in New York before returning to England in 1891 and being made partner.
After his father died in 1899, Bruce Ismay took the helm at Ismay, Imrie and Company. He merged the White Star Line with other shipping companies to form the International Mercantile Marine Company. In 1907, he and partner Lord Pirrie decided to build a new ship in response to the growing demand for luxury at sea. The RMS Titanic was to be the largest, most luxurious ship in the world.
On April 10, 1912, Ismay boarded the Titanic for its maiden voyage, a tradition he followed for all of the company's ships. After he survived the sinking, Ismay started a fund to benefit the widows of lost seamen. He was married to Julia Florence Schieffelin; they had two sons and two daughters. He died on October 17, 1937.
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